HOREA
Custom watchmaking · Geneva

Discover watchmaking.
Create your watch.
Assemble it yourself.

For one day, become a watchmaker.

A day at the workbench, loupe in your eye, a watchmaker by your side. You discover the secrets of a mechanical watch and, if you wish, you leave with your own on your wrist.

HOREA watch, midnight blue dial and cognac leather strap
What is HOREA?

Watchmaking, seen from the inside.

No shop window here. You take the watchmaker's place: the tools, the gestures, the focus. For a few hours the rest of the world fades away; there is only you, the piece and the gesture. No experience needed, just curiosity.

Your watchmakers

Watchmakers who love to teach.

Trained watchmakers and certified adult trainers, they show you each gesture once, then let you do it yourself.

  • Watchmaker diploma (CFC)The trade learnt at the workbench
  • MicrotechnologyTechnicians and engineers, watchmaking specialisation
  • SVEB trainersTrainers at an adult-education institute
  • Federal diplomaCertified adult trainer (BFFA)
Our options

Choose how far you want to go.

The second includes the first. No experience needed.

A participant takes apart a movement at the workbench, guided by a watchmakerAI-generated imageDiscovery

Discover watchmaking

CHF 350 per person

Saturday · 9 am – 12 pm

Open the heart of a watch, then bring it back to life, piece by piece.

  • A mechanical movement of 6497 construction, large and easy to read
  • The watchmaker's tools and gestures
  • Your souvenir photos of the morning
Book the Discovery
HOREA watch in its blue case, with the certificateAI-generated imageYour watchThe full experience

Create your watch

CHF 1,200 per person

Saturday · 9 am – 5 pm · lunch included

Your watch, designed and then assembled by your own hands. By the evening, it is on your wrist.

  • The whole Discovery, then the theory: how a watch is born, ticks and is regulated
  • The movement arrives ready to tick: you give it its face (dial, hands, strap) and fit it into the case
  • You leave with your watch, its case and your certificate
  • ETA 2824 or Sellita SW200 automatic movement depending on availability, sapphire crystal, water-resistant to 30 m, 2-year warranty
No experience neededA watchmaker by your side10 people maximumGeneva
Nothing to pay when you requestDeposit by TWINT or QR billPlace transferable free of charge2-year watch warranty
How it works

Simple, at your own pace.

  1. Take apartYou open a real movement.
  2. UnderstandWhat makes a watch tick, in plain words.
  3. CreateDial, hands, strap: your choice.
  4. LeaveYour watch on your wrist.
Your watch · option Create your watch

Design it and turn it around.

Choose the dial, hands and strap, and look at it from every angle. This is the watch you will assemble.

Drag to turn 3D render · synthetic textures
1 · For whom?
2 · The dial
3 · The hands
4 · The leather strap

Your watch

CHF 1,200A day at the workbench, and your watch assembled by your own hands, with its case and your certificate
For two, as a gift, as a team

An experience to share.

For two

CHF 2,250 for two
  • Option Your watch
  • Side by side, a watch each: CHF 2,250 instead of CHF 2,400
  • As a couple, with family or friends
Book for two

Gift voucher

CHF 350 · 1,200
  • For either option, alone or for two
  • Valid 12 months, as a PDF or printed
  • The recipient chooses the date
Give a voucher

As a team

CHF 350 · 1,100 per person
  • Discovery: CHF 350 · Your watch: CHF 1,100, per person
  • Private group of 6 to 10 people, on weekdays or Saturdays
  • Team building, seminar or client gift, in English or French, invoice for your company
Request a quote
Dates

Next sessions.

Sat. 19 December 2026Geneva · pilot session · 6 places · Your watch at the pilot price of CHF 1,050Book
Sat. 23 January 2027Geneva · 10 places · both optionsBook
Sat. 20 February 2027Geneva · 10 places · both optionsBook
Sat. 20 March 2027Geneva · 10 places · both optionsBook

None of these dates suits you? Be notified of the next sessions

Private dates on request, on weekdays or Saturdays, from 6 people. Ask for a date

Questions

Before you come.

I have never touched a watch. Is it for me?

Yes, it is exactly for you. The watchmaker shows you, you do it yourself, at your own pace.

Which option should I choose?

To discover the gestures: the Discovery. To leave with your own watch: Your watch.

Who runs the sessions?

Qualified watchmakers (CFC diploma), microtechnology technicians and engineers, who are also certified adult trainers (SVEB certificate, federal diploma). Teaching is what they do.

How long does a session last?

Discovery: Saturday from 9 am to 12 pm. Your watch: from 9 am to 5 pm, lunch included.

Is there a minimum age?

Sessions are open to everyone from 14 years old. Under 16, participants come with a registered adult. A lovely experience to share between parent and child.

In which language is the session held?

In English or French, depending on the group.

What do I assemble myself?

During the Discovery, a practice movement, which stays with us. With Your watch, your own watch: you fit the dial, hands and strap, then case it. It leaves with you the same evening (sapphire crystal, water-resistant to 30 m, 2-year warranty).

Which movement beats inside my watch?

An automatic mechanical movement, ETA 2824 or Sellita SW200 depending on availability: two robust, well-proven calibres of the same construction. We confirm the calibre before your visit. It arrives ready to tick; you give it its face (dial, hands, strap) and fit it into the case.

What is included?

The watchmaker, the tools, all materials and your souvenir photos. With Your watch, also: lunch, your watch, its case and your certificate.

How do I book?

Click “Book” and fill in the form: that's all. We reply within 24 hours, and your place is confirmed with the deposit (TWINT or QR bill).

What if I need to cancel?

More than 30 days before: refund minus a CHF 50 fee. 30 to 15 days before: 80 % refunded. 14 to 4 days: 50 %. After that, the place is due. You can always transfer your place free of charge, and in case of illness or accident with a medical certificate, we postpone it free of charge. All conditions

What if the group is too small?

A session takes place from 4 participants. Otherwise, we let you know at least 7 days before and you choose: another date or a full refund.

What is the pilot session on 19 December?

Our first session: a small group of 6 people at most, at the pilot price of CHF 1,050 instead of CHF 1,200 for Your watch. The programme is the same.

How long is the gift voucher valid?

12 months from issue, for the chosen option, on the date of your choice subject to availability. After that, its value can still be used for another 24 months, on any option, at the current price: if the price has gone up, you only pay the difference.

What are the watch's specifications?

Steel case of 38 mm (men) or 33 mm (women), sapphire crystal, ETA 2824 or Sellita SW200 automatic movement with about 38 hours of power reserve, interchangeable leather strap. Water-resistant to 30 m: it handles rain and splashes, not swimming. 2-year warranty provided by HOREA. The origin of each part is given to you before your visit.

How does the gift voucher work?

You choose the option, for one or two people. The voucher is sent to you as a PDF by e-mail as soon as your payment is confirmed, ready to print or forward. The person who receives it chooses their own date, on the site or by e-mail, quoting the voucher number.

Do you offer sessions for companies?

Yes, as a private group of 6 to 10 people, on a weekday or a Saturday, in English or French. Discovery: CHF 350 per person. Your watch: CHF 1,100 per person, lunch included. Invoice in the company's name; we confirm the date within 24 hours.

What should I prepare before coming?

Nothing to bring: tools and loupes are provided. Come with clean hands, no hand cream, and your reading glasses if you wear them. A particular need (eyesight, mobility, a less nimble hand)? Tell us when you book: the watchmaker adapts.

Where do the sessions take place?

In Geneva. The exact address will be announced very soon; it will also be confirmed with your booking.

Contact

A question? Write to us.

Book from CHF 350